How to Use eBooks to Grow Your Business
For the savvy business owner blogging has become an integral part of any integrated marketing strategy. Not to mention a way for businesses to grow and enhance their brands, harnessing the power of...
View ArticleWant to Change Attitudes about Social Media? Make It Fun
We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at...
View ArticleKansas City Social Media Masters: Focus on Corporate Blogging
The Social Media Masters Conference made a stop in Kansas City last week and it was great to be a workshop presenter. The topic I tackled: Corporate Blogging: How to Use Blogging for Leads and Sales,...
View ArticleSocial Media: A Must For CEOs Of The Future
Corporate social media strategies are nothing new. Yet historically, CEOs, on average, tend to not participate in company-wide social media initiatives. Or, if they do, their social media...
View ArticleYour Tumblr Blog: Why I Hate It
Have a Tumblr blog? That’s terrific. But for what it’s worth, I think it’s a bad idea to rely exclusively on Tumblr for your blog. And if you’re a business, it’s an even worse idea. Choosing Tumblr for...
View ArticleBlogging Best Practices: How to Get More Blog Readers
One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is, in the grand scheme of things,...
View ArticleHow to Win at Brand Journalism
One of the most profound changes in the wake of the explosion of digital technology has been in the relationship between brands and the media. With a broad spectrum of opportunities for self-publishing...
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